Sandwell Leisure Trust Partners with HireBOB to Launch Cutting-Edge AI Customer Service Agents

Sandwell Leisure Trust Partners with HireBOB to Launch Cutting-Edge AI Customer Service Agents

Sandwell Leisure Trust (SLT) is proud to announce an exciting new partnership with HireBOB.ai, a leading provider of AI-powered customer service technology, as part of its ongoing commitment to enhancing customer experience and operational efficiency across its leisure centres.

Through this collaboration, SLT will begin implementing advanced AI agents across its digital platforms, including its website, email, and social media channels, providing instant, round-the-clock responses to customer enquiries. The rollout is part of a wider strategy to improve customer service delivery, streamline sales support, and enhance member retention.

Mark Braithwaite, Chief Executive of Sandwell Leisure Trust, added:

“At SLT, we’re always looking for ways to innovate and improve our service for the benefit of our customers and staff. Partnering with HireBOB is an important step forward, allowing us to embrace cutting-edge AI technology to enhance our customer communications while freeing up our teams to do what they do best, deliver exceptional experiences in our centres.”

Tamara Bailey, Customer Success Manager for HireBOB, said:

“We are very excited to welcome Sandwell Leisure Trust, who are currently onboarding their new AI agents to support with customer service enquiries, sales and improved retention.

Once launched in 3–6 months, the new AI agents will be responding to all enquiries across the SLT website, email channels and social media platforms, providing an instant 24/7 high-quality service level, supporting and nurturing sales enquiries, and helping to manage improved retention processes.

Utilising AI agents to deal with enquiries will reduce screen time for the SLT team, and give them more face-to-face time with customers on site to further deliver brilliant experiences.

We look forward to working with Mark Braithwaite, Mark Wildman and Sean Mitchell over the coming weeks to onboard their new agents.”

This digital innovation will enable SLT’s on-site staff to focus more directly on customer interaction and community engagement, while AI technology handles routine communication more efficiently and consistently.

The new AI agents are expected to go live within the next three to six months.