Sandwell Active Women
17 January 2011
Sandwell Active Women is one of 20 projects to secure funding from Sport England’s £10 million Active Women fund aimed at tackling the gender gap in sport.
The targeted investment will help get more women from disadvantaged communities – and those caring for children – playing sport as part of the drive to deliver a mass participation legacy from London 2012.
Delivered by Sandwell Leisure Trust, the project will get women active by creating accessible and varied sessions in sports ranging from cycling, netball and fencing, to rugby union, swimming and basketball. Individual and group activities will be delivered at times and places to suit local women, regardless of social circumstances.
The project will focus on bringing sport to hard-to-reach groups – including those living in deprived areas, of low income, or requiring childcare facilities. It will tackle barriers identified through focus groups, surveys and taster sessions to not only get more women playing sport – but, by establishing permanent sessions, keep them coming back for more.
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